Calgary sites that sellCalgary sites that sell.

A redesign beats starting over when there is something worth keeping: rankings, real traffic, brand equity, or copy that already converts. Building from zero throws that out and resets the SEO clock to nothing. Start over completely only when the foundation itself is the problem, wrong platform, content nobody can find in Google, or a brand that has changed entirely since the site launched.

On a redesign, content, redirects, and SEO equity carry over. We audit the existing site first: what pages rank, what content converts, where the backlinks point. Every existing URL gets mapped to a matching redirect so ranking pages keep their equity instead of dropping into 404s when the new site goes live, and analytics history stays continuous instead of resetting to zero.

A full redesign of an existing Calgary site ships in 4 to 6 weeks, the faster end of the 4 to 8 week band a build of that size normally takes, because the content, structure, and brand direction are already known going in. Smaller redesigns move faster still.

A redesign is scoped the same way a new build is: what stays, what gets rebuilt, and what the site has to do better than the one it replaces. Ecommerce replatforms carry more scope than a content site, and a full redesign is quoted to that scope after a short audit call.