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Design, build + motion

Web design, built to perform.

Custom brand websites and Shopify stores, with strategy, copy, motion and code from one team. Based in Calgary, working worldwide.

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Sites we designed and built

  1. The Sipp Vodka homepage, the vodka bottles and the Sipp N'Soda and You Bet! cans in drifting smoke, with Find a Store and Explore Products.
    sippvodka.caProof 01

    Sipp Vodka

    Every product, and every shelf that stocks it.

    A page for each of the ten products, and every one of them ends at a map of 849 retailers across Alberta and Saskatchewan.

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  2. The Precise Detailing homepage, a Ford GT in full body PPF out front of the bay, then down to the packages, each card with its price.
    precisedetailing.caProof 02

    Precise Detailing, Calgary

    38 inquiries in 13 weeks.

    A price on every service card and a quote form that asks for the service and the vehicle up front. 82% of the inquiries named work listed at $750 or more.

    Website form only, May 20 to August 19, 2026

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  3. The Centennial 33 launch page, the bottle beside its opening chapter, with 389 sold and 411 available of 800.
    centennial-whisky.comProof 03

    Centennial 33

    Six chapters and one bottle.

    A launch site for a 33-year release. The count of bottles left comes straight from the inventory.

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  4. The Airshine homepage, from its line on treating an aircraft's finish the way an engineer treats the airframe down to the services, ceramic coating first.
    airshine.caProof 04

    Airshine, Western Canada

    A quote that starts with the aircraft.

    A page for each of the four treatments, recent jobs beside the ask, and a form that asks for the type or registration first.

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  5. The Highwood homepage, Where the prairie meets the Rockies, whisky waits, with the 5, 15 and 25 year bottles in the grass at dusk, then down to its almanac.
    highwoodwhisky.comProof 05

    Highwood Distillers

    Three whiskies, explained and wired to the shop.

    The distillery, its story and what sets its three age statements apart, with a clear route to the online shop.

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The proof is the site.

The people who design your site are the people who build it, so nothing gets lost in a handoff. The page you sign off is the page that goes live.

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Narrative / Interface / Motion

Where story meets structure.

Camera, storyboard and editing tools on a studio workbench
Art direction

Every experience starts with a clear narrative and user journey. We shape hierarchy, pace and interaction so every screen feels like the same brand, not a pile of templates.

Editor shaping motion at a studio workstation
Motion system

Four disciplines. One decision chain.

Nothing gets passed down a line and diluted. The people shaping the idea are the people making it real.

Direction.

Find the sharpest story, audience and path through the site. Strategy and information architecture come before a single screen.

Strategy / Architecture

Identity.

Give the brand a visual and verbal language made for screens. Interface design and art direction, built on real content.

Interface / Art direction

Motion.

Use pace and interaction to make hierarchy felt, not explained. WebGL or WebGPU when the site calls for it.

Interaction / WebGL

Engine.

Build the system to stay fast, editable and useful after launch. Front end, CMS or Shopify, analytics and SEO foundations.

Development / Measurement

From the first decision to launch.

We do not hand a design over and hope the build survives. Strategy, design and engineering stay with the same team from the first decision to launch.

  1. 01DefineWhere it starts

    Screens come last.

    We start with the goal, the audience and the decision the site has to make easier, then the structure that serves them.

    • Digital strategy
    • Audience and offer
    • Information architecture
    • Measurement plan
  2. 02DesignWhere form earns feeling

    Real content or it lies.

    Narrative, copy and interaction are designed together, using real content while the system is still flexible.

    • UX and interface
    • Art direction
    • Motion system
    • Responsive prototypes
  3. 03BuildWhere the idea becomes real

    No handoff.

    The team that designed it carries it into code, so it stays precise, fast and useful on every device.

    • Front-end engineering
    • CMS and commerce
    • Performance and SEO
    • Analytics and QA
  4. 04GrowWhere launch is the beginning

    Launch is the midpoint.

    After launch we watch how people use the site, take out the friction and keep improving it.

    • Conversion work
    • Ongoing support
    • SEO and analytics
    • Content iteration

Built to outlive the launch.

  1. Clear.

    01

    One story, one hierarchy and no dead ends.

  2. Fast.

    02

    Performance designed in before the first component.

  3. Useful.

    03

    A system your team can run and improve.

Priced for each project.

Each site is quoted once the scope is clear and confirmed in writing before work starts. Most take 2 to 4 weeks from kickoff to launch. After it, SEO and AEO help people find the site, and performance ads bring campaigns to its pages.

FAQ

Before we start.

How long does a website project take?

Most projects take 2 to 4 weeks from kickoff to launch. Larger builds with e-commerce or bespoke functionality can run 4 to 8 weeks. Motion-led builds with WebGL or WebGPU run 1 to 3 months. We'll give you a clear timeline before we start.

Can you design and develop a website with custom motion?

Yes. We handle strategy, copywriting, web design, development and SEO foundations together. Custom motion, WebGL or WebGPU, photography, video and ecommerce are scoped when the site needs them.

How do you choose the right platform?

We choose the architecture around the business. That may be a purpose-built front end, a headless CMS, Shopify, or an established platform when the internal team needs a specific workflow.

Can I update the content myself?

Yes. We can integrate a headless CMS if you need to manage content regularly, or handle updates with you as part of ongoing support.

What happens after launch?

We offer ongoing support for updates, monitoring, conversion work, SEO and AEO. Support and further improvements are agreed separately. Analytics help us understand how people use the site and what to improve next.

Read next.

Brief us something.

Tell us what the site has to do and when it needs to be live. We'll come back with a scope, a timeline and a price.

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