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Selected work.

Seven cases, every one of them live.

  1. 01 / 07

    Sipp Vodka

    “We didn’t invent vodka. We perfected it.”

    The site, its store finder and the launch art for two new drinks.

    Site / Advertising / Art direction

    Website design and build for product discovery and retailer lookup, plus separate launch creative for Sipp N'Soda and You Bet!

    Retailer map, AB and SK

    Visit siteRead the case

    • The opening of the Sipp Vodka Our Story page, a dusk sky over the prairie behind the headline “Made in the heart of the prairies. Poured everywhere.”
    • The print file of the Sipp Vodka Saddledome Edition label in eight plates, the full label at 4 by 6 inches, its die line, the matte base, silver, gold and red foil, ink over the foil and a raised spot varnish.
    • The by-the-glass section of the Sipp Vodka Where to Buy page, nine venues in a grid, from Rogers Place and the Scotiabank Saddledome to Caesars Palace.
    • A Sipp N'Soda Grapefruit poster, the can on red beside a cut grapefruit.
    • Sipp N'Soda launch artwork in a video-wall mockup
    • You Bet! iced tea launch artwork in a video-wall mockup
    • Campaign artwork in a rinkside-display mockup
    • The Sipp Vodka Calgary Flames Saddledome Edition label in close: black, with 1983 in gold foil and 2027 in red around the Flames crest and the Saddledome script.
    • Sipp N'Soda orange can beside a cut orange
    • Sipp N'Soda launch page with the Lime flavour selected

  2. 02 / 07

    Jesse Media

    “Cinematic films for brands, athletes, weddings & spaces.”

    A film-led site that opens on a 3D camera and books the shoot.

    Site / Motion / Build

    A film-led website for Calgary cinematographer Jesse Rostotski, with selected projects, service details and a clear way to enquire about a shoot.

    Enquiry: what, where, when

    Visit siteRead the case

    • The Jesse Media wordmark on a phone in a camera rig, a light behind it.
    • A Jesse Media print book open on a camera lens, the name alone on the facing page.
    • Jesse Rostotski's filmmaker profile
    • The Jesse Media desktop homepage
    • A frosted acrylic Jesse Media card leaning on a black camera case.
    • Jesse Media website announcement
    • The camera-first build
    • A body of films
    • Jesse Media: the live site on a phone

  3. 03 / 07

    Highwood

    “Where the prairie meets the Rockies, whisky waits.”

    The site and shop for three whiskies, and the ads and editorial around them.

    Site / Campaign / Social / Editorial

    A brand website connecting Highwood's distillery story and three whiskies to its online shop, with separate advertising and editorial creative.

    Shop: 5, 15 and 25 years

    Visit site

    • Magazine placement mockup of the Highwood range advertisement for Relish and Whisky
    • Highwood 5 on red velvet for the Calgary Flames home opener, The last first night.
    • Highwood 15 on cream with its tasting notes, honey, toasted oak, baking spice and orchard fruit.
    • Highwood poured over ice in a cut glass on charred oak.
    • Highwood 25 beside a glass on ice in a dark rickhouse, under Twenty-five years in oak.
    • Social post concept using the Highwood label in close detail
    • Highwood 25 on cream beside a short pour, under Canada, neat.
    • Product content for the 5, 15 and 25-year range
    • Highwood website introducing the distillery and whisky range
    • Highwood 25 advertising concept reading Buy Canadian. Be Picky.
    • Highwood 25 product concept against a layered paper landscape
    • Social post concept showing the Highwood almanac as a printed piece

  4. 04 / 07

    Big Rock

    “This rock shouldn’t be here.”

    A concept for Calgary’s original craft brewery, with a live can and a beer finder.

    ConceptSite / Build / 3D

    A non-commercial redesign concept for Calgary’s original craft brewery: five beers poured down one page, a live can renderer, ten beer pages and an Alberta beer finder. Built to show what the site could be.

    Ten beer pages, one live can

    View the concept

    • The Bright Side room on a phone leaning on a ceramic block, in a set painted the room’s own blue
    • The story chapter’s field note on the rock, on a laptop resting on two blocks of sandstone
    • The Unwinder beer page on a laptop on a long cream table, the wall behind painted the page’s red
    • The availability map for Grasshopper on a tablet lying on an ochre table, seen from above

  5. 05 / 07

    Centennial

    “Eight hundred bottles. Numbered by hand.”

    A release site for 800 numbered bottles, and the way to reserve one.

    Site / Packaging / Art direction

    Launch website for Centennial 33, built to explain the limited release and connect product details, availability and bottle reservations.

    Reserve one of 800 numbered bottles

    Visit site

    • A bottle of Centennial 33 and a nosing glass on a window ledge in the rain, the city lit behind.
    • The gold crest on the Centennial 33 box, a maple leaf and a thistle on navy.
    • Centennial 33 poured beside the decanter
    • Centennial 33 launch identity in an editorial mockup
    • Centennial 33 launch creative built on the age statement
    • The Centennial 33 label in close detail
    • The Centennial 33 presentation box beside the bottle it holds
    • Centennial 33 in the rickhouse the cask aged in

  6. 06 / 07

    Airshine

    “The whole aircraft, not just the paint.”

    A site that walks an owner through every treatment to a quote for their aircraft.

    Site / Brand / Art direction

    Website and service content for a mobile aircraft-detailing business in Western Canada. Owners can review treatments, see past work and request a quote for their aircraft.

    A quote that starts with the aircraft

    Visit siteRead the case

    • A gloved hand polishing a mirror-bright cowling in the hangar.
    • A brushed steel wall piece shaped like a wing and a nacelle, the Airshine name pressed below.
    • Sunlight held along the line of a polished fuselage
    • Cyanotype print of a polished aircraft spinner
    • A woven Airshine label stitched on dark twill.
    • Airshine mobile aircraft-detailing message
    • Restoration, not a repaint bill
    • Airshine: a section of the live site
    • Polished aircraft spinner reflecting the hangar
    • Every type, one standard
    • Airshine letterhead and business card

  7. 07 / 07

    GRO Physique

    “Stop guessing. Grow.”

    A coaching site that explains the program and takes clients straight to checkout.

    Site / Build / Motion

    Website design and copy for online training, nutrition and wellness coaching. The site explains the program and takes prospective clients straight to checkout.

    Checkout through Stripe

    Visit site

    • A GRO Physique poster, Stop guessing. Grow., over a gloved hand on a barbell.
    • The coaching offer and program introduction on mobile
    • The GRO wordmark embroidered in white on a black gym towel with a red edge.
    • The services section, the whole package from training to bloodwork-led coaching
    • GRO training-journal presentation
    • The method section, plan with evidence and adjust every week
    • The results section, client transformations under This is the work

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Websites, campaigns and the creative that sells through them, built in Calgary.

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