Performance ads, judged on sales.

It depends on the channel. Google Ads has a floor, because below it the management fee eats too much of the budget and Smart Bidding has nothing to learn from. Meta needs enough to fund prospecting, retargeting, and lookalike layers at once. Those are ad spend floors, not our fee, which is quoted for each client. On a quick call we will tell you whether your budget clears them, and whether paid media is the right channel for you right now.

First creative in-market within ten business days of kickoff. Audit and strategy happen in week one, build and launch in week two. We don't believe in a 90-day onboarding.

Either works. We have an in-house team that does scripts, editing, motion, and UGC sourcing, but plenty of clients come to us with their own creative and just want us running the media. Whatever fits your setup. More on where creative is heading in our note on AI ad creative in 2026.

Contract duration and terms are agreed separately for each scope. The proposal sets out the services, fees, review points and arrangements for ending or changing the engagement.

A strategist, a media buyer, a creative lead, and an editor. All named, all reachable. You'll know who is pressing which buttons.

We assess the campaign goal, conversion data and amount of evidence available. One poor day does not establish a pattern. We may stop the ad, change the creative, or investigate the offer and landing page before moving budget.

Enough that the algorithm actually has something to learn from. A single ad guessing at what works isn't a test. We run real variance across hooks, angles, and formats until a pattern shows up.

No. Advertising returns depend on the offer, market, creative, website and measurement. We report on ROAS, CPA and contribution to revenue where the data supports it. CTR and CPM help diagnose performance, but they do not prove profitability.

It is quoted for each client after the audit, based on the work your account needs. Ad spend is paid directly to the ad platforms and kept separate from our fee.

Ask who owns the ad account and the billing profile, and make sure the answer is you. Ask what they would change in week one based on what they can already see. Ask who works on your account by name and how many other accounts that person has. Ask what the contract length is and what happens to the account if you leave, with the commitment, review points and exit arrangements agreed for your scope before work begins. Two answers should end the conversation. Anyone guaranteeing a specific multiple is about to take your money, and anyone who wants to keep you out of your own Meta Business Manager, Google Ads account or GA4 property should be walked away from. Those accounts are yours.

Four things, over and over, in audits of managed accounts. The conversion action is wrong, counting page views or unanswered phone clicks, so every number is inflated and the bidding is optimizing toward noise. Performance Max is running unsupervised, spending on brand searches you would have won for free without exclusions or separate asset groups. The negative keyword list stopped growing, which means nobody has opened the search terms report in months. And the reporting is a vanity slide, where impressions and CTR go up and to the right but nothing connects spend to a number your accountant recognizes.