---
title: "Performance Marketing Agency | Calgary Paid Ads | Meridian15"
description: "Meridian15 plans, produces, and manages paid campaigns across Meta, Google, and TikTok, connecting creative decisions to measurable growth."
url: https://fifteenthmeridian.com/services/performance-ads
---
[All Services](https://fifteenthmeridian.com/services)

Performance marketing agency

# Paid Media That Scales. Not Just Spends.

Paid media across Meta, Google, and TikTok. As a performance marketing agency, we run the campaigns, sweat the numbers, and can build the creative too if you need it.

Every account runs on a weekly testing cadence: new creative variants in market, a 7-day rolling read on performance, and a 2x ROAS floor before a winner gets more budget. Losers get cut before they burn another week.

Meta Ads Google Ads TikTok Ads YouTube Creative Testing CRO

[Get a Media Audit](https://fifteenthmeridian.com/contact)

Sample dashboard / campaigns

Demo

Spend

$42,180

12.4%

Revenue

$187,650

34.1%

ROAS

4.45x

0.8x

CPA

$18.40

23%

30-Day Performance

ROAS Spend

Platforms

## One strategy, every platform that matters.

We run campaigns on the channels where your customers actually spend time, tuned to how each platform really works. Store owners can start with [Calgary ecommerce and DTC](https://fifteenthmeridian.com/calgary-ecommerce). Search-intent businesses can start with [Calgary Google Ads management](https://fifteenthmeridian.com/calgary-google-ads).

### Meta Ads

Feed, Reels, and Stories campaigns built around creative that earns its CPM. See [Calgary Facebook and Instagram ads](https://fifteenthmeridian.com/calgary-meta-ads).

3

Funnel layers funded

3

Funnel layers

Weekly

Creative iteration

### Google Ads

Search, Performance Max, and YouTube. Intent capture plus scaled prospecting.

24*h*

Free account audit

3

Campaign types

Daily

Optimisation

### TikTok Ads

Spark Ads and In-Feed work at TikTok's pace, with weekly creative refresh.

2

Ad formats

Weekly

Creative refresh

In-house

Edit + motion

The Process

## How we work.

No 90-day "strategy phases." We audit, plan, ship, and start learning from live data fast, then compound what's working.

01

### Audit

A close look at your ad accounts, pixel health, creative library, and funnel before we touch a dollar.

02

### Strategy

Channel mix, budget split, audiences, and creative brief. Grounded in your margin math, not platform defaults.

03

### Launch

Campaigns built clean. Naming conventions, conversion API, UTM hygiene, and enough creative variance to actually learn.

04

### Scale

Double down on winners, retire losers, push budget into the variants that are actually compounding.

05

### Optimise

Weekly creative refresh, landing page testing, and bid strategy iteration. The work that keeps accounts from stalling.

What's Included

## Full-stack paid media, no surprise line items.

One monthly retainer covers strategy, execution, creative, and reporting. You work with the full team, not a junior account manager juggling twelve clients.

### Creative Strategy

Briefs, scripts, and concepts engineered for the feed.

### Ad Production

In-house editing and motion, with weekly refresh.

### Campaign Build

Structure, audiences, bidding, and tracking, done right.

### Daily Optimisation

A real person watching spend, not just automation.

### Attribution Setup

CAPI, GA4, server-side tracking. Signal quality first.

### Landing Page CRO

Testing the pages ads actually land on.

### Weekly Reporting

Live dashboard and a human who can explain it.

### Monthly Strategy

Roadmap reviews. Where to push, where to pull back.

FAQ

## Questions we get asked.

Is there a minimum ad spend to work with you?

How fast do you launch?

Do you handle creative, or do I need to provide it?

Do you lock us into a contract?

Who actually works on my account?

How do you decide when to kill a losing ad?

How many creative variants do you test at once?

Do you report on ROAS, or just clicks and impressions?

How is the management fee structured?

How do I vet a paid media agency before handing over the keys?

What usually goes wrong in an account that already has a manager?

Ready to Scale?

## Stop guessing. Start compounding.

We'll look at your current paid media for free. If there's nothing worth fixing, we'll say so. No hard sell.

[Book a Media Audit](https://fifteenthmeridian.com/contact)

More Services

## The rest of the stack.

[01 Web design & development Custom sites built to convert. Clean code, sharp design, and speed that search engines reward.](https://fifteenthmeridian.com/services/web-design) [02 Influencer marketing Creator partnerships that move the metrics that matter. Sourcing, briefing, and integration.](https://fifteenthmeridian.com/services/influencer-marketing) [03 Production Film, photo, and motion made for the feed. Shot with conversion in mind from day one.](https://fifteenthmeridian.com/services/production) [04 Post-production Edit, motion graphics, colour, and sound. The craft that turns footage into real ad creative.](https://fifteenthmeridian.com/services/post-production)