Calgary Google Ads
that pay back.

You do. The account stays in your name with you as admin, and it stays yours if we ever part ways, along with the conversion history and the landing pages. Management is a flat monthly fee quoted after the audit, separate from your ad budget. Your ad spend goes directly to Google, never through us.

A senior buyer pulls your account, identifies wasted spend down to the keyword, and emails a written 90 day plan. Yours to keep regardless. No call required.

Yes. There is a floor, and we will tell you on the audit call whether your budget clears it. Below it the management fee eats too much of the budget and Smart Bidding has nothing to optimize. We will also tell you straight if Google Ads is the wrong channel for you right now.

No honest answer has a number in it. What we can give you is the sequence. The first 14 days are the bid strategy learning period, where performance is noisy and should be left alone. The next 14 are search-term cleanup, where the negative list grows fast. By day 60 bidding is running on conversion data we cleaned rather than data we inherited. Weekly readouts the whole way through.

Most are. We rebuild from scratch in week one rather than patch a tangled history. Old account stays paused for reference.

Yes. Most accounts underperform because the landing experience leaks, not the ads. Design and development are included on larger retainers, with a fixed-price add-on below that.

Open the search terms report and read the last 30 days. Every query in there you would not want to pay for is money already gone. Then check what your conversion action actually counts: a submitted form and an answered call are real, a page view is not. Those two checks are where wasted spend usually shows up first. If you would rather we ran them, that is what the free 24h audit is.

Read the search terms report and grow the negative keyword list. Rewrite the ads losing to the ones they were tested against. Move budget toward the ad groups converting and away from the ones burning pace. Fix whatever the landing page data says is leaking. Then a written readout every week and a full account review at month end. That is the job. Everything past it is reporting theatre.

Run ads when you need demand this quarter. Run SEO when you want cost per lead falling for years. Paid search buys the top of the page today and stops the hour the card does. Search visibility compounds and keeps working after the invoice clears. Starting on paid first proves the offer converts before you fund years of search work against it. We run both, so we will tell you which one your situation calls for.