Calgary Google Adsthat pay back.
[ CALGARY · PPC ]
FIXED FEE · WEEKLY READOUTS · NO LONG CONTRACTS
002 · STANDARD
leak. Yours does not have to.Most Calgary ad
accounts leak.
Yours does not.
Calgary · Google Ads
We're the Google Ads agency that rebuilds Calgary accounts that leak.
Audit, rebuild, tune weekly. Fixed monthly fee. Your ad spend stays with Google, never us. Search is one channel, so the same team runs Meta ads and Calgary SEO when paid search is not the whole answer.
Get a free auditYou probably landed here from a Google ad.
Now let us run yours.
Get a free audit [ 004 · METHOD ]
Method
How Google Ads and PPC actually work in Calgary.
Paid search is not one setting you get right. It is a stack of them, and most of the wasted money drains through three or four before a single ad gets written. Here is the mechanical version of what we check, in the order we check it.
Keywords are what you bid on. Search terms are what people typed.
Those are two different lists, and the gap between them is where most Calgary budgets go. You bid on a keyword, Google matches it to live searches, and on broad match it matches loosely. A plumbing account bidding on emergency plumber calgary ends up paying for plumber salary and how to fix a leaking tap. The search terms report shows every query that actually triggered an ad. First pass, we read it line by line and build the negative keyword list out of your real queries instead of a template someone else's account produced. Then it gets read again every week, because that list is never finished. New junk shows up for as long as the account runs.
The Calgary targeting setting most accounts get wrong
Google Ads gives you two location options and defaults to the looser one. Presence or interest serves your ads to people in Calgary and to people anywhere who have shown interest in Calgary. For a contractor who only services the city, a slice of that budget is going to people who will never book. Presence limits delivery to people in or regularly in the area you targeted. We set presence on almost every local account, exclude the areas the business will not drive to, and then read the geographic report to see which quadrants and surrounding towns are converting, because Calgary does not behave like one market. Whether Airdrie, Okotoks, and Chestermere behave like the inner city for your offer is a question your own geographic report answers, and it answers it long before instinct does.
Conversion tracking decides what Smart Bidding chases
Smart Bidding buys exactly what you told it a conversion is. If a form page load counts, it buys form page loads. If every phone tap on mobile counts whether or not anyone picked up, it buys taps. So tracking gets rebuilt before we touch a bid: one primary conversion action tied to actual revenue, everything softer demoted to secondary so it still reports but no longer steers bidding, deduplication so one lead is not counted three times, and call tracking with a minimum call length so a two-second misdial is not scored as a customer. An account with clean tracking and average ads beats an account with sharp ads and dirty tracking. It is not close.
Quality Score is three parts, and one of them is not the ad
Google scores expected click-through rate, ad relevance, and landing page experience. Two of those three live in the account. The third lives on your site, which is why a page that loads slowly, buries the offer, or never repeats the words the searcher just typed quietly raises what you pay for every click. That is the reason we treat landing pages as part of paid search work instead of a separate project, and why ad groups get split tight enough that each one can point at a page written for that exact search. Structure moves the score in a way that raising bids cannot.
What sets the price of a Calgary click
The agency does not set your cost per click. The auction does. Google ranks ads on your bid, ad quality at auction time, the Ad Rank thresholds, the context of the search, and the expected impact of your assets, the sitelinks and callouts hanging off the ad. Two of those are craft rather than budget, and that is the part worth paying someone for. It also means the honest answer to what PPC in Calgary costs depends on which auction you are standing in, and that varies by category. So we pull your own account and category data during the audit and quote from that, not from a rate card written before we knew anything about you.
What lands in your inbox every week
A written readout, not a dashboard link you never open. What changed and why, the queries added to the negative list, which ad groups gained or lost, spend measured against pace for the month, and the one thing we want to test next. If a week was quiet, the readout says the week was quiet. The bar we hold it to is simple: you can forward it to whoever signs off on the budget and they can follow it without booking a call.
005 · PROCESS
How we work.
Free 24h audit.
Send your account. Wasted spend back in writing, plus a 90 day plan.
Rebuild week 1.
New structure, conversion tracking, RSAs, landing pages.
Weekly tuning.
Search terms cleaned. Bids tuned. Ads tested. Weekly readouts.
Scale what works.
Once Smart Bidding has 15+ conversions, ramp budget on winners.
005 · FAQ
Questions, answered.
Who owns the Google Ads account and the data?
You do. The account stays in your name with you as admin, and it stays yours if we ever part ways, along with the conversion history and the landing pages. Management is a flat monthly fee quoted after the audit, separate from your ad budget. Your ad spend goes directly to Google, never through us.
What happens in the free 24h audit?
A senior buyer pulls your account, identifies wasted spend down to the keyword, and emails a written 90 day plan. Yours to keep regardless. No call required.
Do you require an ad spend minimum?
Yes. There is a floor, and we will tell you on the audit call whether your budget clears it. Below it the management fee eats too much of the budget and Smart Bidding has nothing to optimize. We will also tell you straight if Google Ads is the wrong channel for you right now.
How long until I see results?
No honest answer has a number in it. What we can give you is the sequence. The first 14 days are the bid strategy learning period, where performance is noisy and should be left alone. The next 14 are search-term cleanup, where the negative list grows fast. By day 60 bidding is running on conversion data we cleaned rather than data we inherited. Weekly readouts the whole way through.
What if my account is a mess?
Most are. We rebuild from scratch in week one rather than patch a tangled history. Old account stays paused for reference.
Do you build the landing pages too?
Yes. Most accounts underperform because the landing experience leaks, not the ads. Design and development are included on larger retainers, with a fixed-price add-on below that.
How do I know if my Google Ads budget is being wasted?
Open the search terms report and read the last 30 days. Every query in there you would not want to pay for is money already gone. Then check what your conversion action actually counts: a submitted form and an answered call are real, a page view is not. Those two checks are where wasted spend usually shows up first. If you would rather we ran them, that is what the free 24h audit is.
What does a Calgary PPC agency do in a normal month?
Read the search terms report and grow the negative keyword list. Rewrite the ads losing to the ones they were tested against. Move budget toward the ad groups converting and away from the ones burning pace. Fix whatever the landing page data says is leaking. Then a written readout every week and a full account review at month end. That is the job. Everything past it is reporting theatre.
Should a Calgary business run Google Ads or SEO?
Run ads when you need demand this quarter. Run SEO when you want cost per lead falling for years. Paid search buys the top of the page today and stops the hour the card does. Search visibility compounds and keeps working after the invoice clears. Starting on paid first proves the offer converts before you fund years of search work against it. We run both, so we will tell you which one your situation calls for.
[ 006 · AUDIT ]
Audit
Free Google Ads audit.
Wasted spend identified, 90 day plan written, reply within one business day.