Calgary Meta ads built toscale past 2x ROAS.

Enough media budget to fund prospecting, retargeting, and lookalike layers at the same time, a working Conversions API setup with first-party data, and the creative volume to feed it. There is a spend floor, and we will tell you on the call whether your budget clears it, because below it every stage of the funnel starves. Management is quoted separately from spend, and your ad spend goes directly to Meta.

Warm retargeting reads first, because you are advertising to people who already know the brand and the audience is small enough to gather data quickly. Cold prospecting takes longer, since the algorithm needs several creative iteration cycles and a clean 7-day attribution window before it will scale. We will not put a date on when an account turns profitable. We report on a 7-day rolling window, not single-day swings, so you can see it move.

No, but it changed the rules. Pixel-only tracking stopped seeing a chunk of iOS conversions, and how much depends on your traffic mix. The fix is a proper Conversions API setup with first-party data (email, phone, IP), event match quality above 7, and reading 7-day click + 1-day view attribution. Accounts without a CAPI stack are running blind, and most Calgary accounts we audit are.

Weekly readout: spend, ROAS, CPA, creative-level performance, what we killed, what we scaled, what we shipped next. Monthly: full P&L view tied to your shopify / CRM / POS data, plus a 90-day creative roadmap. We do not optimise for vanity metrics (CTR, CPM in isolation). The number that matters is contribution to revenue.

Yes, that is a common setup. We run cold prospecting + LAL scaling, your team owns retargeting and brand. Or the reverse. The work splits cleanly by audience stage. We keep weekly Slack contact so creative angles, offers, and lifecycle messaging stay aligned.

Creative direction and briefs are. Production capacity (UGC creator network, in-house shoots, motion edits) is a separate line item, scaled to your spend tier and quoted alongside the retainer. We bring the operators, you do not need to hire a producer.

No. Ad spend goes directly from your card to Meta. We charge a flat monthly retainer for management, creative, and reporting. No markup, no spend-based commission. The incentive is to make you profitable, not to inflate spend.

Month-to-month after the first 90 days. The first 90 covers the audit, account rebuild, creative ramp, and first scale window. Past that, every engagement renews monthly. No annual lock-in.

Nothing, apart from the name. Meta owns Facebook and Instagram, and both run out of the same Meta Ads Manager account on the same budget. Agencies say Meta ads because the platform covers Facebook, Instagram, Messenger, and Audience Network placements. Business owners say Facebook ads because that is where the ad shows up. Same campaigns, same targeting, same reporting.

Your category, your offer, and your creative, in that order. Calgary auctions price against whoever else is bidding for the same attention, so a weak offer or stale creative pays a premium on every impression. Two numbers stay separate: the media spend, which goes from your card straight to Meta, and a flat monthly management retainer on top. We take no cut of spend.

You do not have to pick. Both are placements inside one campaign, and Meta will shift budget to whichever performs. What matters is creative format. Instagram rewards vertical video and native-feeling UGC. Facebook still converts static offers and longer copy, and skews older, which matters for Calgary home services, legal, and dental. Build for both, then read placement-level data after 30 days.

Yes, and the accounts that struggle usually broke the same way. Boosted posts instead of campaigns, one creative across the whole funnel, optimising for clicks instead of purchases, and no Conversions API. Fix those four and Facebook is still the cheapest way to reach a Calgary buyer at volume. The platform did not stop working, the setups did.

Ask three questions. Do they take a cut of ad spend, do they show creative-level performance in weekly reporting, and can they show you an account they rebuilt rather than one they inherited. Anyone who reports on CTR and CPM without tying spend to revenue is selling activity. Ask for the 90-day plan before you sign, not after.