Calgary DTC brands thatscale past the plateau.

It starts with the DTC audit: current channel mix, creative volume, retention flows, and where the store leaks. That produces a written scope and one fixed monthly number, quoted to your brand rather than read off a rate card. Ad spend stays separate, goes directly to Meta, TikTok, and Google, and we take no cut of it.

First creative live in 10 business days. After that the order matters more than the calendar. CRO fixes and missing Klaviyo flows work on traffic you already have, so they move first, and paid scale follows once the retention and conversion stack is shipping. We will not put a ROAS number on a date, and anyone who does is guessing.

We work most efficiently with Calgary DTC brands that already have consistent monthly revenue and repeat customers. Below that, the cheapest unlock is usually fixing your offer, retention flows, and one paid channel yourself. We will tell you straight if you are pre-product-market-fit and what to do instead. Helping you hire wrong is worse than not signing you.

Paid media management (Meta, TikTok, Google), Shopify CRO, Klaviyo + SMS flow management, weekly creative direction, and a weekly readout. Production days (studio, UGC, editorial) are scoped on top. Attribution and reporting set up in week 1.

Both. New stores: full Klaviyo build (welcome, abandoned cart, abandoned browse, post-purchase, winback). Existing stores: audit + fix the flows that are off, missing, or last touched a year ago. Email is the highest-ROI lever in DTC and Klaviyo is the default stack.

For most Calgary DTC brands, Shopify reports + GA4 + Meta in-platform with UTMs is enough. At real scale we layer in Triple Whale or Northbeam for blended ROAS, cohort LTV, and channel-level attribution. We do not pretend last-click is truth.

Yes. Most engagements turn into hybrid in-house + Meridian15 by month 6. We typically own paid + creative + retention strategy and lean on the in-house team for brand voice, customer service insight, and product roadmap context.

Calgary-headquartered, we work with DTC brands across Canada and the US. Calgary expertise helps with local studio production, talent network, and creator partnerships, but the playbook is portable.

Product and category pages have to be readable and answerable, not just indexable. That means real product schema, specs and comparisons in text rather than in an image, named authorship on buying guides, and content that answers the comparison question a buyer actually asks. AI engines quote pages that already contain the answer in a liftable form. Most Shopify themes ship the opposite.

Yes, and usually not at the same time on day one. Meta first, because the audience tools and attribution are more mature and it gives you a clean baseline. TikTok second, once you have creative that works, because TikTok burns creative faster and needs a production cadence behind it. Running both from a standing start with one creative set spreads a small budget across two learning phases.

Product page structure, checkout friction, mobile speed, and the offer. Those four in that order. Typical wins are moving reviews and shipping terms above the fold, cutting a checkout step, fixing a mobile load time over 3 seconds, and making the free-shipping threshold visible in cart. None of it is a redesign, and all of it is measurable against the traffic you are already paying for.

Yes, and the work looks different. At that stage the lever is almost never more ad spend. It is conversion rate, average order value, and a first email flow that actually sends. We would rather fix those three and grow into a paid budget than pour spend onto a storefront that leaks.