Precise Detailing.
A Calgary paint protection shop selling the same three services as every other shop in town. We rebuilt the site around the four-figure work, put a price on every card and let the menu do the qualifying.
Same three letters as everyone else.
The install work was never the problem. Every shop in Calgary sells PPF, ceramic and graphene coatings and paint correction. A buyer comparing four sites at 11pm can't tell them apart from the photos.
About 30% of last year's jobs were interior details, the cheap end of the market [ the owner's figure ]. The shop wanted the four-figure protection work, and nothing on the old site pointed at it.
Build the site around the work worth having.
Protection first.
Six service cards, led by PPF, correction and graphene. Interior detailing is gone from the site, so the shop reads as a specialist, not a place that does everything.
Prices on every card.
- Motorcycle detail$100
- Graphene coating$1,200
- Full-body PPF$5,500
Of six Calgary PPF and coating shops we checked, one showed a price on its homepage [ our check, Aug 2026 ]. Printing the number filters out the buyer the shop doesn't want and sells the one it does before anyone picks up a phone.
The form does intake.
The form asks for the service and the vehicle up front and carries over the package from the page it came from. Most inquiries arrive ready to quote on the first reply.
38 inquiries, and the mix is the story.
Every form submission from May 20 to August 19, 2026. One slip each, grouped by the service it asked for.
- 13Paint protection film
- 10Paint correction
- 4Graphene
- 4Bundle
- 7Under $750, or not sure yet
82% named a service listed at $750 or more. [ measured by us ]
- 4May, from the 20th
- 9June
- 18July
- 7August
Website form only. Calls, texts, DMs and walk-ins aren't tracked, so 38 is the floor.
Business up, and the bigger jobs booked.
Mike, the owner, puts business at about 1.5x last year, with most customers now booking the bigger jobs [ the owner's figure ]. Those numbers are his. The form log is ours.
Building for another detailing or PPF shop works the same way, and the detailing website design page has the details.
