Case Study

How We Scaled Galaxy Lamps from $100K to $20 Million

A full-stack growth partnership spanning brand identity, creative strategy, influencer marketing, paid media, and global operations.

Galaxy Lamps brand and website
$20M+
Global Revenue
200x
Revenue Growth
7-Fig
Ad Spend Managed

A Product with Potential but No System to Scale

When we began working with Galaxy Lamps, the product already had a small but passionate audience and roughly $100K in early sales. What it lacked was structure. There was no cohesive brand identity, no creative pipeline, and no systems in place to grow beyond word of mouth.

The founders needed a partner who could take the brand from a niche product to a global eCommerce operation. Not just run ads, but build the entire growth engine from the ground up.

Selling a Feeling, Not Just a Product

Galaxy Lamps wasn't just a light. It was an experience. Atmosphere, mood, and emotion. We rebuilt the entire brand identity around that feeling. From the website and copy to packaging and the post-purchase experience, everything was designed to create a sense of wonder.

By repositioning the brand around emotion rather than function, we increased perceived value and improved conversion rates across every channel.

Data-Driven Creative at Volume

In modern eCommerce, creative isn't just design. It is the strategy. We tested hundreds of ad variations and content styles: lifestyle imagery, cinematic videos, user-generated content, and motion graphics.

Every asset was guided by real data. We refined thumbnails, hooks, and messaging based on what caught attention and what actually drove purchases. This constant testing cycle became the engine that powered growth across Meta, TikTok, and YouTube.

Lifestyle & Cinematic

High-production video that sold the feeling of owning a Galaxy Lamp. Ambient rooms, unboxing moments, gift reactions.

UGC & Social Proof

Authentic creator content optimized for scroll-stopping hooks and native platform feel across TikTok and Reels.

Iterative Testing

Hundreds of creative variations tested against each other. Winning assets scaled, losers cut fast. Data led every decision.

A Repeatable System, Not One-Off Posts

YouTube creators played a major role in scaling Galaxy Lamps. Instead of paying for one-time posts, we built a repeatable system for identifying, negotiating, and tracking influencer partnerships at scale.

We partnered with channels that naturally aligned with the brand: tech reviewers, lifestyle creators, gamers, and relaxation content creators. Each integration was designed to feel authentic, letting creators tell the brand story in their own voice. This turned influencer marketing into one of the company's most profitable channels.

Galaxy Lamps lifestyle and influencer content

Seven-Figure Ad Budgets, Managed Profitably

Behind the creative, our team ran a complete performance marketing system across Meta, Google, and TikTok. We tracked every stage of the funnel, from CPMs and CTRs to conversion rates and ROAS, and used that data to refine creative direction, copy, and audience targeting in real time.

This balance of creativity and analytics allowed us to maintain strong returns on ad spend while scaling budgets into seven figures.

Building the Backend to Support Global Scale

True scale requires more than great marketing. It needs systems that can support growth. We helped streamline the supply chain, partnered with reliable fulfillment providers, and introduced automation for customer support and order tracking.

To improve retention, we built post-purchase email flows, loyalty incentives, and product bundles that increased lifetime value and kept customers coming back.

From $100K to $20M+ in Global Sales

By aligning branding, creative, influencer partnerships, performance marketing, and backend operations, we built a complete growth ecosystem that transformed Galaxy Lamps into a globally recognized eCommerce brand.

What We Delivered

Revenue Growth

Scaled from $100K in early sales to more than $20 million in global revenue.

Global Reach

Expanded from a single market to a fully global operation with customers worldwide.

Profitable Paid Media

Managed seven-figure ad budgets across Meta, Google, and TikTok with consistent ROAS.

Influencer System

Built a repeatable influencer engine that became one of the brand's most profitable channels.

Ready to see results?

Let's scale your brand like this.

We use the same growth systems that built Galaxy Lamps. Let's talk about what they can do for your brand.

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