Edmonton SEO for government and energy.

SEO gets you found in a normal Google search. AEO gets you cited inside an AI-generated answer, ChatGPT, Perplexity, a Google AI Overview. We run both from one retainer because the same structured, attributable content drives both outcomes. In Edmonton specifically, a lot of that content gets read by a procurement contact or referral source doing due diligence, so it has to hold up to that kind of scrutiny, not just rank.

Depends on where you start and how contested your specific Edmonton terms are. Government-adjacent and industrial queries often move on longer decision cycles than a typical consumer search, so SEO here is sustained work, not a sprint. AI answer visibility can shift on its own schedule, independent of your rankings. We report exactly what changed, every month, instead of promising a date.

No agency controls a third-party answer engine’s output directly. What we control is the input: crawl access, clean technical structure, and content clear enough to attribute. From there we track whether your brand actually shows up when someone asks an AI tool who handles a specific service in Edmonton, government-adjacent, health care, or industrial.

No. Google and the AI answer systems make their own calls, not us. What you get in writing: a documented 90-day plan, a monthly readout, and a straight account of what moved and what did not.

Yes, and Edmonton’s local search carries more weight outside the consumer Map Pack than most cities. Google Business Profile optimization and directory citations still matter, but so does a real institutional layer: provincial procurement portals, referral pathways connected to the University of Alberta and the hospital system, and the industrial parks around Nisku and Acheson where buyers search by capability more than by neighbourhood. We build for both layers, not just the Map Pack.

Start with a technical audit, not a sales deck. Any Edmonton agency worth hiring will show you the specific things actually broken on your site before asking for a signature. That’s the entire reason our 13-check AEO audit is free and self-serve, run it on your current site, or on ours, before you talk to anyone.

Meridian15 is based in Calgary and runs Edmonton engagements the same way we run every engagement: audits, strategy calls, and monthly reporting happen over video and shared documents. Distance up the QEII does not change how a keyword ranks or how a crawler reads a robots.txt file, so the process does not change either.

A written scope up front, then monthly delivery against it: technical fixes, structured data, content, local and Google Business Profile work, authority building where it applies, and a plain-English report covering rankings, AI citations, and what changed. Fees, commitments and renewal terms are agreed separately for each scope.